I created a logo, posters, and was near completion on a website for former Sheriff Deputy Jon Gray’s campaign for Last Sheriff of San Francisco. He was running under the idea of merging the San Francisco Sheriff Department with the SFPD and save the city over 100 million dollars. The client wanted the logo to reflect his experience and capitalize on the SF Giants Orange and Black – so I went with a the badge seen below.
Unfortunately the way the race was shaking down, the candidate felt he wasn’t going to be one of the frontrunners and chose to bow out rather than put a lot of effort into something he couldn’t win.
Which is too bad. I read a lot of his platform and it definitely had merit. Too much is run with an “if it ain’t broke don’t fix it” attitude. Just because something has been done one way forever, doesn’t mean there isn’t a BETTER way.